{"id":1359,"date":"2011-03-29T22:57:38","date_gmt":"2011-03-29T18:57:38","guid":{"rendered":"http:\/\/forbiddenpanel.com\/PanelCast\/?p=1359"},"modified":"2011-03-29T22:57:38","modified_gmt":"2011-03-29T18:57:38","slug":"warner-bros-green-lantern-marketing-campaign-delayed-by-special-effects-work","status":"publish","type":"post","link":"http:\/\/forbiddenpanel.com\/PanelCast\/warner-bros-green-lantern-marketing-campaign-delayed-by-special-effects-work\/","title":{"rendered":"Warner Bros.’ ‘Green Lantern’ marketing campaign delayed by special-effects work"},"content":{"rendered":"

Via The L.A. Times<\/a><\/p>\n

Less than three months before it hits theaters, “Green Lantern” is missing something critical: a marketing campaign.<\/p>\n

“Green Lantern” is easily Warner Bros.’ riskiest bet of the year: its first attempt to mine the DC Comics’ library — beyond the well-known Batman and Superman characters — for a big-budget summer tentpole. The picture cost more than $200 million to produce before the benefit of tax credits in Louisiana where it was shot, according to people familiar with the matter.<\/p>\n

It’s a key part of the strategy by Jeff Robinov, Warner Bros. motion picture group president, to replace the multibillion-dollar “Harry Potter” series.\u00a0Robinov was profiled<\/a> in Tuesday’s Los Angeles Times as he assumes “greenlight” authority at Hollywood’s biggest studio.<\/p>\n

But beyond an\u00a0early trailer<\/a> released last November that studio executives acknowledged was poorly received by fans, there hasn’t been any promotional material yet for “Green Lantern,” which stars Ryan Reynolds. The reason: The movie’s intricate 3-D visual effects, including numerous scenes set in space and featuring aliens, are taking longer than anticipated.<\/p>\n

“We are on a learning curve in getting 3-D materials and marketing materials on the same schedule,” Robinov said. The advertising campaign “has been delayed strictly from production.”<\/p>\n

Warner is finally showing new promotional material to exhibition executives at CinemaCon in Las Vegas this week and to fans at the WonderCon convention in San Francisco this weekend. It also plans to release a new trailer that will play with the Marvel superhero movie “Thor” in early May. Sue Kroll, the studio’s worldwide marketing president, said she was confident the reaction would be different than it was for the teaser trailer in November.<\/p>\n

“Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren’t ready to show, and we suffered for it,” she said. “We can’t afford to do that again.”<\/p>\n

Robinov said Warner Bros. had learned its lesson the hard way on aligning its production and marketing schedules for special-effects-heavy 3-D tentpole films. “We won’t be in this position again,” he said.<\/p>\n

He also said he wasn’t worried about the movie’s ultimate success or the fact that Warner is covering the entire budget itself without a financial partner, as is increasingly common for big-budget pictures in Hollywood. Just as the studio has done with the hugely profitable “Harry Potter” series, Robinov said he wanted Warner Bros. to own 100% of as many DC movies going forward as possible.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Via The L.A. Times Less than three months before it hits theaters, “Green Lantern” is missing something critical: a marketing campaign. “Green Lantern” is easily Warner Bros.’ riskiest bet of the year: its first attempt to mine the DC Comics’ library — beyond the well-known Batman and Superman characters — for a big-budget summer tentpole. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[14],"tags":[],"class_list":["post-1359","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1opIU-lV","jetpack-related-posts":[{"id":4619,"url":"http:\/\/forbiddenpanel.com\/PanelCast\/warners-super-vision-entertainment-news-film-news-media-variety\/","url_meta":{"origin":1359,"position":0},"title":"Warner’s super vision – Entertainment News, Film News, Media – Variety","author":"Forbidden Panel","date":"July 12, 2012","format":false,"excerpt":"Until Warner Bros. assembles its creative team around a \"Justice League\" movie, the studio and DC Entertainment are focusing on getting audiences used to seeing the group's superheroes together in other ways. Batman, Superman, Wonder Woman, Green Lantern and the Flash already appear in Warner Bros. Interactive Entertainment's \"Lego Batman\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"http:\/\/forbiddenpanel.com\/PanelCast\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4047,"url":"http:\/\/forbiddenpanel.com\/PanelCast\/beall-writing-justice-league-for-warner-bros-entertainment-news-exclusive-media-variety\/","url_meta":{"origin":1359,"position":1},"title":"Beall writing ‘Justice League’ for Warner Bros. – Entertainment News, EXCLUSIVE, Media – Variety","author":"AJ","date":"June 6, 2012","format":false,"excerpt":"While Disney and Marvel were busy shooting \"The Avengers\" last year, Warner Brothers quietly began getting its own all-star superhero pic back on track, tapping \"Gangster Squad\" scribe Will Beall to write \"Justice League,\" based on the WB-controlled stable of DC Comics superheroes. Warner Bros. had no comment on the\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"http:\/\/forbiddenpanel.com\/PanelCast\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2332,"url":"http:\/\/forbiddenpanel.com\/PanelCast\/green-lantern-sequel-still-in-the-works\/","url_meta":{"origin":1359,"position":2},"title":"“Green Lantern” Sequel Still In The Works","author":"AJ","date":"August 3, 2011","format":false,"excerpt":"From Dark Horizons Warners is still sticking steadfastly with its plans for the \"Green Lantern\" franchise despite the $200 million-budget first film having taken in a disappointing $114 million domestically and a downright embarrassing $40.1 million internationally thus far. WB top brass Jeff Robinov tells\u00a0The L.A. 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Entertainment are announcing today that Warner Bros. will follow the official Comic-Con International: San Diego ticket distribution system for autograph signings at this year\u2019s event.\u00a0 As in years past, all signings will be held at the Warner Bros. booth, which\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"http:\/\/forbiddenpanel.com\/PanelCast\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9848,"url":"http:\/\/forbiddenpanel.com\/PanelCast\/icv2-justice-league-movie-announced\/","url_meta":{"origin":1359,"position":4},"title":"‘Justice League’ Movie Announced","author":"Forbidden Panel","date":"April 29, 2014","format":false,"excerpt":"Warner Bros. President of Worldwide Production has officially confirmed that Warner Bros. will make its long-rumored Justice League movie, according to the Wall Street Journal.\u00a0 The film will be directed by Zack Snyder, who also directed Man of Steel and will direct Batman vs. Superman. 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