{"id":5004,"date":"2012-07-26T19:31:17","date_gmt":"2012-07-27T02:31:17","guid":{"rendered":"http:\/\/forbiddenpanel.com\/PanelCast\/?p=5004"},"modified":"2014-09-24T15:32:22","modified_gmt":"2014-09-24T22:32:22","slug":"activision-selects-swrve-for-continuous-ab-testing-and-mobile-game-optimization","status":"publish","type":"post","link":"http:\/\/forbiddenpanel.com\/PanelCast\/activision-selects-swrve-for-continuous-ab-testing-and-mobile-game-optimization\/","title":{"rendered":"Activision Selects Swrve for Continuous A\/B testing and Mobile Game OPTIMIZATION"},"content":{"rendered":"<p>July 26, 2012<\/p>\n<p>Andrea Emmes<\/p>\n<p><a href=\"http:\/\/r20.rs6.net\/tn.jsp?e=001o7wN_2RfbltFLdCn6dipHG20XVRpatCMaUn1Ym0Uua9axcE_H-CxKO-Un3EmMadwS6RtLZD-glR_YZz7BzMAPlIowvCYVUOA1D3wwCDaM6M=\" shape=\"rect\" target=\"_blank\">Activision Publishing<\/a>, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), today announced that the company has signed a licensing agreement with\u00a0<a href=\"http:\/\/r20.rs6.net\/tn.jsp?e=001o7wN_2RfblutO4E-rQH-aiU7xlZNS-z3s47hu_RL0-rJKo9rhqQVbvMBLD0cjsG8dkDzgOmEUP4hbNEaKaIWq5fymomNRqxigT0eEHD_p-I=\" shape=\"rect\" target=\"_blank\">Swrve<\/a>\u00a0New Media, a leading platform for in-game behavioral analytics and A\/B testing in mobile applications. Under the terms of the agreement, Activision will utilize Swrve&#8217;s proprietary testing platform in the company&#8217;s mobile games which will enable it to test, tune and optimize its games in real time.<\/p>\n<p>Swrve\u2122 technology was first integrated into Activision&#8217;s recently released<strong><em>Skylanders Cloud Patrol\u2122<\/em><\/strong>, which became a top-selling iOS game in the Apple iTunes Store.<\/p>\n<p>&#8220;Using Swrve&#8217;s analytics platform we are able to seamlessly balance and optimize our games in real time to offer a better experience to our players,&#8221; said Greg Canessa, Vice President, Mobile at Activision Publishing. &#8220;We are also able to offer engaging and personalized experiences to an unlimited range of players. The Swrve platform has been designed by an experienced team with long-standing success in gaming industry and we are very excited to be working with them.&#8221;<\/p>\n<p>Hugh Reynolds, founder and CEO at Swrve, said, &#8220;We are thrilled to partner with Activision to help take games to the next level of personalization and customization. Gamers are more than ever demanding personalized experiences in mobile games that are tuned to their individual preferences.&#8221;<\/p>\n<p><strong>About Swrve<\/strong><\/p>\n<p><a href=\"http:\/\/r20.rs6.net\/tn.jsp?e=001o7wN_2RfblutO4E-rQH-aiU7xlZNS-z3s47hu_RL0-rJKo9rhqQVbvMBLD0cjsG8dkDzgOmEUP4hbNEaKaIWq5fymomNRqxigT0eEHD_p-I=\" shape=\"rect\" target=\"_blank\">Swrve<\/a>\u00a0provides real-time A\/B testing for mobile applications. Swrve enables you\u00a0to deliver unique and customized experiences to your users real-time, by segmenting and testing and pushing different content to them based on their unique behaviors and preferences.\u00a0It is designed specifically for non-programmers, and lets you design and deploy A\/B tests right from the dashboard. With Swrve, your product team gets to unleash evidence, facts and hard numbers to figure out the science behind your app. Swrve was founded in 2009 and is headquartered in San Francisco with additional offices in Dublin. The company is funded by SV Angel and Intel Capital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>July 26, 2012 Andrea Emmes Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), today announced that the company has signed a licensing agreement with\u00a0Swrve\u00a0New Media, a leading platform for in-game behavioral analytics and A\/B testing in mobile applications. Under the terms of the agreement, Activision will utilize Swrve&#8217;s proprietary testing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[4],"tags":[],"class_list":["post-5004","post","type-post","status-publish","format-standard","hentry","category-blog-and-reviews"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1opIU-1iI","jetpack-related-posts":[{"id":4545,"url":"http:\/\/forbiddenpanel.com\/PanelCast\/new-call-of-duty-online\/","url_meta":{"origin":5004,"position":0},"title":"New Call of Duty Online","author":"Forbidden Panel","date":"July 7, 2012","format":false,"excerpt":"ACTIVISION BLIZZARD AND TENCENT ANNOUNCE LONG-TERM STRATEGIC RELATIONSHIP TO BRING CALL OF DUTY ONLINE TO CHINA July 8, 2012 Multi-Year Agreement Joins One of the World's Biggest Interactive Entertainment Franchises With China's Largest Online Games Platform In Development By Activision Publishing Activision Blizzard, Inc., the largest third-party interactive entertainment software\u2026","rel":"","context":"In &quot;Blogs\/Reviews\/Stories&quot;","block_context":{"text":"Blogs\/Reviews\/Stories","link":"http:\/\/forbiddenpanel.com\/PanelCast\/category\/blog-and-reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/forbiddenpanel.com\/PanelCast\/wp-content\/uploads\/2012\/07\/codOnline-300x82.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5126,"url":"http:\/\/forbiddenpanel.com\/PanelCast\/call-of-duty-black-ops-zombies-app-now-available-on-android\/","url_meta":{"origin":5004,"position":1},"title":"CALL OF DUTY: BLACK OPS ZOMBIES APP NOW AVAILABLE ON ANDROID","author":"Forbidden Panel","date":"August 4, 2012","format":false,"excerpt":"August 4, 2012 Andrea Emmes \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Call of Duty\u00ae: Black Ops Zombies, the fan-favorite app based on the popular Zombies mode from Treyarch's and Activision's record-setting hit\u00a0Call of Duty\u00ae: Black Ops,\u00a0is now coming to Android. \u00a0Adapted by Ideaworks Game Studio and distributed by Glu\u2026","rel":"","context":"In &quot;Blogs\/Reviews\/Stories&quot;","block_context":{"text":"Blogs\/Reviews\/Stories","link":"http:\/\/forbiddenpanel.com\/PanelCast\/category\/blog-and-reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/forbiddenpanel.com\/PanelCast\/wp-content\/uploads\/2012\/08\/codZombies-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4675,"url":"http:\/\/forbiddenpanel.com\/PanelCast\/activision-publishing-showcases-new-games-at-comic-con\/","url_meta":{"origin":5004,"position":2},"title":"ACTIVISION PUBLISHING SHOWCASES NEW GAMES AT COMIC CON","author":"Forbidden Panel","date":"July 14, 2012","format":false,"excerpt":"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0ACTIVISION PUBLISHING TO SHOWCASE BLOCKBUSTER SLATE OF\u00a0 FAN-FAVORITE VIDEO GAMES AT SAN DIEGO COMIC-CON 2012 \u00a0 Showgoers Will Get Their First Multiplayer Hands-On Opportunity with the Highly Anticipated TRANSFORMERS\u2122: FALL OF CYBERTRON, Celebrate Spidey's Latest Movie Launch with Hands-On Time with The Amazing Spider-Man\u2122, Plus a Surprise Game Reveal During\u2026","rel":"","context":"In &quot;Blogs\/Reviews\/Stories&quot;","block_context":{"text":"Blogs\/Reviews\/Stories","link":"http:\/\/forbiddenpanel.com\/PanelCast\/category\/blog-and-reviews\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5868,"url":"http:\/\/forbiddenpanel.com\/PanelCast\/call-of-duty-black-ops-ii-grosses-1-billion-in-15-days\/","url_meta":{"origin":5004,"position":3},"title":"CALL OF DUTY\u00ae: BLACK OPS II GROSSES $1 BILLION IN 15 DAYS","author":"Forbidden Panel","date":"December 5, 2012","format":false,"excerpt":"Title Eclipses Feature Film Record for Second Consecutive Year Activision\u00a0Publishing, Inc., a wholly-owned subsidiary of Activision Blizzard, Inc. 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